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Miss Tiffany’s Universe is a beauty contest for Thai transgender women, held in mid-May, in Pattaya in the Kingdom of Thailand. It has taken place annually since 1998.
The contest is opened to all transgender women who may or may not have gone through sex reassignment surgery. Ladyboy is a commonly used term in Thailand to describe effeminate gay male or transgender women. Each year, about 100 candidates from across Thailand apply to take part in the pageant. All contestants need to have Thai nationality and be between the age of 18 and 25. Contestants under the age of 20 are required to obtain parental permission in order to be eligible for the contest. Contestants come from a variety of professional backgrounds, including university students, doctors, engineers, pharmacists, etc. Once chosen to participate in the pageant, the contestants are judged based on physical attributes and overall performance in accordance to the feminine ideal.
Miss Tiffany’s Universe winner receives Honda Jazz, cash prizes, crown, trophy, jewelries and other gifts from sponsors. Aside official titleholders, other special awards including Miss Photogenic, Miss Sexy Star, Miss Congeniality and Miss Popular Vote are also given to several chosen contestants. Miss Tiffany’s Univers is Thailand’s official representative to Miss International Queen.
The Miss Tiffany’s Universe contest held once a year is receiving more attention especially since it is broadcast live on National Thai television with an average of 15 million viewers.
Miss Tiffany’s Universe is registered trademark of Tiffany’s Show Pattaya Co,ltd. The organization also take part into charity events for the less fortunate within the Thai communities and to support The Royal Sponsored AIDS Foundation; a charity program. The goal of this contest is to promote the rights and equality and improve the quality of life for transgender communities in Thailand. The pageant is also a source of significant income and open up many opportunities for economic growth to the pageant contestants

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